WHY SHOPIFY IS THE BEST E-COMMERCE SOLUTION FOR 2020?
With the advent of technology and the internet, many types of activities have emerged. One of them is e-commerce.
E-commerce is a very trendy activity that makes it possible to sell or buy products or services via computer networks, in particular, the Internet.
E-commerce can be practiced on several platforms and one of the most popular currently is Shopify.
It allows you to create an online store without having any experience in web development or coding!
Here we are going to go much deeper and show through its characteristics how Shopify came to be considered the best e-commerce solution today.
THE STORY BEHIND SHOPIFY
Founded in 2006 by Tobias Lutke, Shopify has grown into one of the largest e-commerce platforms worldwide. But the creation of Shopify starts with the idea of creating an online snowboard equipment store.
Indeed, a snowboard enthusiast, Tobias Lutke had the idea of creating an online store to allow people to buy their equipment without having to travel.
But given the few solutions that existed, the latter decided to develop his own platform himself.
Its goal was to offer a solution dedicated to the sale of products online easy to use.
He then designed a custom store using an open-source programming language called Ruby on Rails. Snowdevil, the online store, became operational after about two months.
He then created a model in which future sellers, to create their online stores, only had to insert the photos and descriptions of the products. This is how Shopify was born in June 2006.
HOW DOES SHOPIFY WORK?
Do you want to create an online store easily? You can do that with Shopify.
Whether you have computer coding skills or not, you can easily get by. because the platform offers a complete website creation tool (CMS).
With Shopify, it’s more than 70 payment gateways with checkouts in more than 50 languages. So you can sell your products to customers all over the world!
Shopify has many features that make it useful for businesses and individuals to display their products. The platform also offers referencing functions (titles, metatags, etc.). These functions allow commerce sites to rank at the top of search results.
In addition, Shopify allows customers to post comments and give opinions on the trendy products in your store.
But when you get started on the platform, Shopify is offered to you for 14 days of free trial in order to test all the features and see if it suits you.
You can then start taking out a subscription as soon as the trial period has run out.
>>>How To Start A Shopify Store In 15 Minutes With Easy Steps>>>>
THESE FEATURES THAT SET SHOPIFY FROM OTHER PLATFORMS
Shopify is a platform with lots of features. These allow merchants to manage their stocks, modify the HTML and CSS code of their pages, and create discount coupons.
Here are some other features that Shopify has that makes this platform better:
>The platform allows you to build websites.
>There are over 100 professional themes on Shopify. These aim to modify the design of the site according to your needs or your desires.
>Buy a domain name.
>Develop a brand.
>Manage stocks. This function allows you to track products.
>Access information on orders placed and purchase history.
>Manage customer profiles through analysis of their purchasing behavior.
>Customize emails to send to customers.
>Host websites
>Analyze and follow natural SEO statistics using marketing tools.
>Accept credit cards and PayPal.
The platform is constantly improving, there are many other features that you will discover as you use it!
However, there may be times when you need a particular feature.
Shopify has more than 1,200 apps in its App Store. So you can find the application that suits your needs.
SHOPIFY APP STORE
When you notice, during use, that a specific functionality you need does not exist, you can use the platform appstore.
So you can search for the desired application or browse the different applications to find the one you need.
Since there are more than 1,200 apps on the Shopify app store, here’s what you can do with their tool in particular:
Payment and transaction fees: With Shopify, you have different payment gateways. You can pay or get paid by PayPal, Stripe, Amazon Pay and Apple Pay, etc. You can find up to 100 payment gateways. Shopify also has its own payment gateway which is Shopify Payments.
However, like processing credit card payments, each payment option has transaction costs. But when you use Shopify Payments, the platform waives transaction fees. You can also sell in several currencies: GBP, EUR, USD, CAD, AUD, HKD, NZD, JPY and SGD.
Depending on the location of the customer, Shopify automatically adjusts the currency of your site and changes the price of products based on the exchange rate.
Shipping and inventory management: For shipping, there is 3D Secure which protects merchants when they process credit card transactions which may prove to be fraudulent.
With this option, only the bank is responsible in the event of a problem. It is well known that the shipment of goods can be very delicate especially when it is a question of international companies.
Realizing this, Shopify provides everything you need to ship products to your customers with unparalleled efficiency. Shopify is partnered with shipping service providers like USPS, DHL Express, UPS and Canada Post.
It is also allowed to modify the shipping rates according to the value of the order, the weight or the location. Shopify makes everything available to make it easier for you to use.
Integration of several channels: When you have good visibility, you are more likely to sell your products.
Shopify allows you to integrate your store with the main online channels. So, with this option, you can connect to a Facebook store, an Instagram store, eBay and Amazon.
Multi-channel integration allows you to display your products on multiple channels to maximize your chances of selling them.
Cart abandonment recovery: It has been proven that the majority of online shoppers leave a website without buying a single product. This majority is content to see the products, consult the prices and calmly leave the site once their curiosity is satisfied.
Shopify, therefore, comes with an abandoned cart recovery option.
Abandoned cart recovery is for your website to automatically send customers an email if they leave the store without buying.
This option can encourage the customer to buy at least one product before leaving the site. So you can configure your Shopify store to generate abandoned cart emails. You thereby maximize your chances of selling.
THE SHOPIFY THEMES:
The layout of a store in e-commerce is very important if you want to sell your products well.
The more a well-structured online store has a visual representation, the more likely it is to attract customers and this is what sets Shopify apart from other platforms.
You have the right to do everything to make your online store attractive!
Shopify helps you by making available on its App Store free themes but also paid themes.
These themes will allow you to personalize your website. Shopify means hundreds of free and paid themes.
The best known free themes are Brooklyn, Boundless, Minimal, Narrative, Simple, Pop, Venture, Supply, Jumpstart and Debut.
All these themes (free and paid) are mobile-friendly. They can therefore adapt to the size of mobile screens and tablets!
Each Shopify theme has its own features. It’s up to you to determine the features you need.
However, finding a theme that already has all the features will be easier than adding new features to a theme that does not have one. Note that some themes are multilingual with the possibility of changing the language. You can also automatically translate different pages into multiple languages.
As for the languages available in the interface, there are: English, Spanish, French, German, Italian, Japanese and Portuguese.
THE BENEFITS OF USING SHOPIFY
Shopify has over 1M users worldwide and collects as many favorable reviews, which is why we use it for our e-commerce activities. These opinions are mainly due to the fact that the platform is practical and simple to use.
Shopify has many other positive points that make this platform a reference:
Flexibility, system and basic models are very good qualities. You have full access to the code. You can, therefore, add new functions via the App Store.
Shopify is a very powerful tool that adapts perfectly to all sizes of online stores.
Shopify is one of the most popular e-commerce solutions on the market and is positioned to last.
Shopify provides you with well-designed beginners' guides and comprehensive documentation as well as very responsive support.
With its powerful management tools, themes, and unparalleled functionality, Shopify is undoubtedly one of the best platforms for e-commerce in 2020 and beyond.
Whether you are an individual or a company wishing to develop an online business, I recommend Shopify!
